Carly is leading the transition to car subscription
Carly Holdings Limited (ASX:CL8) is an Australian online technology company that is leading the growth of the car subscription industry in Australia and New Zealand.
Carly, Australia’s first flexible car subscription service launched in March 2019 and has since secured auto industry leaders SG Fleet (ASX:SGF) and Turners Automotive (ASX:TRA) as significant shareholders, joining long-term shareholders, RACV.
What we do
Carly, Australia’s first flexible car subscription service launched in March 2019. Carly Holdings is the only ASX-listed company focusing on the car subscription opportunity in Australia.
Carly Car Subscription offers the use of a car without the long-term burden of debt or ownership, providing individuals and businesses with a more flexible and low risk alternative to finance or outright purchase of a vehicle.
A monthly recurring payment covers all expenses, just add fuel.
Australia’s first, flexible car subscription service provides a fast and low-risk way for people and businesses to access quality new or used cars at short notice, for a minimum of 30 days
Recent Media Coverage
ausbiz Interview 5 September 2024
September 2024 – ausbiz
Sharewise Interview 5 September 2024
September 2024 – Sharewise
Carly EV Trial Interview with Ticker
July 2024 – Ticker
ausbiz Interview 23 April 2024
April 2024 – ausbiz
Why invest in Carly Holdings?
Carly Holdings (ASX:CL8) provides investors with an opportunity to participate in the growing car subscription and mobility industry
Carly Holdings has established itself as a leading provider meeting the needs of individuals and businesses who are demanding innovative and flexible access to vehicles, without the burden of ownership or finance.
Carly has 10+ years’ experience in the automotive industry, leveraging proprietary technology and extensive industry partnerships. Management have senior level experience from Volkswagen, Hyundai, Deloitte, McMillan Shakespeare and Avis/Budget Group.
Carly is consistently recording strong growth.
March 2024 Quarter Results:
58% increase in Subscription Revenue
73% Increase in Fleet Size
- Average subscription period over 5 months
Carly is the only ASX-listed business focusing on the sizeable car subscription opportunity in Australia and New Zealand.
Market Opportunity - The right time for car subscription
Attitudes towards ‘ownership’ are changing and people and businesses want more flexible options to suit their changing needs
- 10% of all new vehicle sales in the US and Europe could be via vehicle subscription programs by 2025 - 2026*
- ‘Probably Would’ or ‘Definitely Would’ be interested in car subscription in the US**
- of Australians would consider subscribing to a car rather than purchasing or financing#
- of people with children would consider subscribing to, rather than purchasing their next car#
- Car subscription adoption has been accelerating during the COVID-19 pandemic as consumers and businesses become more wary of long-term debt
**JD. Power Mobility Disruptors © (2018)
#Carly commissioned Omnipoll survey (June 2020)
*Frost & Sullivan: Future of vehicle subscription business models and opportunities in North America & Europe, 2025 (Oct 2018)
Carly has secured an exclusive ATO product ruling
The ATO Product Ruling is exclusive to Carly and does not apply to any other car subscription offerings
Carly has secured a product ruling from the Australian Taxation Office that provides a clear framework for Carly subscribers using cars for business or work purposes to claim tax deductions.
Carly is the only car subscription offering that can currently provide certainty of tax deductibility on car subscription payments which positions Carly favourably to take advantage of opportunities in the business vehicle market.
Industry leading partnerships
Carly assists our automotive partners to adjust to and capitalise on the shift from car ‘ownership’ to car ‘access’ and secure new revenue streams that will maintain their relevance to customers in the long term
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