ASX ANNOUNCEMENT
27 AUGUST 2020
Collaborate Corporation Limited (ASX:CL8) (Collaborate or the Company) is pleased to announce that Carly car subscription has secured a product ruling from the Australian Taxation Office (ATO) that provides a clear framework for Carly subscribers using cars for business or work purposes to claim tax deductions (the ATO Product Ruling). The ATO Product Ruling is exclusive to Carly and sets the benchmark for the car subscription category. It does not provide coverage to any other car subscription offerings. As a result, Carly is the only car subscription offering that can currently provide certainty of tax deductibility on car subscription payments.
Because Carly’s subscription model differs from a traditional lease or loan model, the Company worked with the ATO to obtain a product ruling on its car subscription service. The ATO Product Ruling (PR 2020/11), which applies from 26 August 2020, ensures subscribers can claim the car subscription payments as a tax deduction when the subscription is used for business or work purposes. Importantly the ruling covers individuals as well as businesses, which will be critical as Carly extends its offering into the significant business market.
The ATO Product Ruling is specific to Carly and provides a number of benefits for individuals and businesses as set out below.
A full outline of the ATO Product Ruling and more information regarding calculating car fringe benefits can be found at the following link: http://Carly.co/tax-benefits
Carly CEO Chris Noone commented: “Carly is always looking for ways to innovate and improve its service. The ATO Product Ruling comes at the perfect time, when working Australians and Australian businesses are looking at ways to increase their flexibility, de-risk finances and save on household or business budgets in the wake of COVID-19”.
The Company believes this will be a key product differentiator for Carly in the car subscription category and will use the ATO Product Ruling to provide certainty to businesses and to support its focus on securing market share in the business vehicle market.
“Car subscription is a hot topic right now. We recently conducted research with Omnipoll* and found 38% of Australians would consider subscribing to a car rather than purchasing or leasing a vehicle. The financial pressures created by COVID-19 were found to be a key factor in consumer attitudes towards car subscription, with 18% of Australians more likely to consider subscription as the best way to obtain a car compared to six months ago,” explained Mr Noone.
Authorised by:
Chris Noone
CEO and Director
Collaborate Corporation Limited
For more information please contact:
Chris Noone
CEO and Director
Collaborate Corporation Limited
E: shareholder@collaboratecorp.com
Jane Morey
Morey Media
M: 0416 097 678
About Collaborate Corporation Limited
Collaborate Corporation Limited is listed on the Australian Securities Exchange (ASX:CL8). It is Australia’s leading listed company focused on providing innovative mobility solutions for consumers and the automotive industry. Collaborate operates www.DriveMyCar.com.au Australia’s leading peer-to-peer car rental business, and www.Carly.co, Australia’s first flexible car subscription service, supported by our proprietary PeerPass trust and reputation platform.