The time is right for Car Subscription
A rise in the use of subscription services
From mobile phones to on-demand movies, subscription offers an appealing and affordable method for accessing a range of products with a simple recurring payment. This is as true for vehicles as it is for movies, as drivers are increasingly preferring access to vehicles over long-term ownership and debt.
Carly provides flexible and cost-effective ways to access vehicles instead of relying on traditional car rental companies, outright purchase and long-term finance. A survey of Australians indicates that 38% of Australians would consider subscription for their next car.
The automotive industry is ready
Car subscription is rapidly gaining traction
Carly has grown consistently since launch in March 2019 and has secured partnerships with leading automotive industry players. Our average subscription period is over 5 months and Carly is the only car subscription service to have secured tax deductibility status as confirmed by the Australian Taxation Office.
Direct and partnership model
Carly generates income from its own fleet of vehicles and by supporting other industry players to access the car subscription market.
Direct – Carly is scaling its own subscription vehicle fleet and has secured $13.2m in asset finance to expand the fleet.
Partnership – OEMs and automotive dealers rely on Carly technology and expertise to launch their own subscription services.
As the only ASX-listed business focusing on the sizeable car subscription opportunity in Australia and New Zealand, Carly provides investors with the opportunity to join our major investors and automotive industry leaders – SG Fleet, Turners Automotive and RACV.