Carly is helping the automotive industry stay relevant in this critical time of change

Australia’s first, flexible car subscription service

Addressing the growing shift in attitudes from car ownership to car access, Carly is leading the way in car subscription; providing drivers with a hassle free and truly flexible way to enjoy all the benefits of driving a car, without the burden of car ownership or finance. Subscribers have the freedom to switch their cars to suit their changing lifestyle and financial flexibility is built into the service with a simple monthly subscription.

What is a Carly car subscription?

A fast, flexible and low-risk way for individuals and businesses to access quality new or used vehicles online for a minimum of 30 days

The key benefits of Carly Subscription are:

  • one monthly subscription fee includes registration, insurance, maintenance and roadside assistance costs
  • exclusive car use
  • no break fees
  • no upfront deposits
  • minimum 30 day term and cancel with 30 days notice
  • ability to switch the vehicle to suit changing needs
  • not a long-term financial commitment or debt

The subscriber simply covers the cost of fuel and tolls

Subscription fills a large gap in the mobility market

When considering cost over time, car subscription is often the best solution for individuals and businesses needing a vehicle from 30 days to a year.

Carly for consumers

Carly commissioned OmniPoll to conduct a national survey which found that almost four out of 10 Australians (38%) would consider subscribing to a car rather than purchasing or leasing a vehicle.

 

Two features which generated most interest in car subscription across all demographics were:

  • ‘all car running expenses are included’
  • ‘no deposit needed’

The latter is unique to Carly, as the only car subscription company in Australia that does not require an upfront deposit.

Generational shift in attitudes towards ownership

Survey results also revealed a clear generational shift in attitudes toward car subscription, particularly in younger generations. The survey found that digital natives, represented by Generation Z and Millennials, were most likely to reject traditional ownership or leasing options in favour of subscribing to a car.

Survey highlights

  • 38% of Australians would consider subscribing to a car rather than purchasing or leasing a vehicle.
  • 47% of households with children would consider subscribing to, rather than purchasing, their next family car.
  • 69% of Generation Z (18-24 years) indicated a preference for a no-strings-attached subscription option, followed by Millennials (25-34 years) at 50%.

A fitting solution during times of economic uncertainty

This shift in consumer preferences towards flexible car access is accelerating as Australia experiences its first recession in decades. The financial pressures created by COVID-19 were noted to be a key factor in consumer attitudes towards car subscription, with 18% of Aussies more likely to consider it the best way to obtain a car, compared to six months ago, as they look to recession-proof their financial position.

Specifically,

  • Compared to six months ago, of the 38% of Australians considering subscribing, 42% are now more likely to consider car subscription as the best way to obtain a car.
  • Of the 31% of Australians currently extremely or very worried about their financial situation due to the pandemic, 46% would consider car subscription and 24% are more likely to choose it now.

Australians are turning their attention to car subscription because the financial risk is negated by the ability to stop their subscription at any time, without any financial penalty – at Carly, you just need to give 30 days’ notice.

Carly’s research was conducted in June 2020 by OmniPoll and surveyed a sample of 1228 people aged 18+. The results are post-weighted to the Australian Bureau of Statistics census data, providing the first-ever statistically reliable insights into the attitudes of Australians to car subscription and how they are becoming increasingly favourable – even as the economy slows.

Carly for business

In a market leading development that boosts our first mover advantage, Carly has secured a favourable tax ruling from the ATO that offers distinct tax benefits to business and individuals who subscribe to a car through Carly.

Benefits for Carly’s customers

  • Businesses that use Carly can claim the full dollar amount of the Subscription Fee as a deduction if the cars are used in carrying out business and/or provided to employees for their usage.
  • Businesses that reimburse employees can claim a deduction for the full dollar amount of all the Subscription Fees reimbursed to employees for the period of the subscription, as long as the car is used for business.
  • Individuals can claim subscription fee payments as a deduction in their income tax return if the vehicle is being used for business or work purposes.

For more information, view the official ATO Product Ruling

www.carly.co

Innovating together;
Carly partners with the Automotive Industry

For over 10 years, Carly Holdings has been active in the automotive industry, developing unique software and serviced solutions to meet the needs of a changing market

New car sales are in decline, dealer profit margins are shrinking and more customers are being refused finance; the auto industry understands that it must evolve its offering.


Carly Holdings, through its services Carly and DriveMyCar, is helping the automotive industry access customers online who value flexible access to cars in preference to long term ownership and financial commitment.

Carly has forged relationships with some of the world’s most recognised automotive industry manufacturers, dealers and suppliers – introducing them to a new market of car subscribers and enabling them to generate revenue from their vehicles.

Our Partners

Why industry partners choose Carly

Carly works with manufacturers, dealers, fleet managers and corporate fleets to help them generate a new source of revenue when they list their vehicles on Carly.co.

Through our online platform, Carly’s automotive partners can connect with qualified subscribers who are looking for flexible access to a range of vehicles, but without the headache of ownership.

Carly’s online platform creates a trusted environment that facilitates smooth and hassle-free subscription transactions between vehicle owners and drivers, and in doing so, capitalises on the $55bn pa. new and used automotive industry.

Carly does not compete with the auto industry, Carly enables the industry to evolve and survive

How to partner with Carly

We offer a range of partnership opportunities which can be customised to suit business or technical requirements

Co-branded subscription

Manufacturers, fleet managers and dealers can list underutilised new and used vehicles for subscription and allow our customer service team to manage the end-to-end sales and subscription process.

Use Case

Hyundai – Carly was the first subscription service to partner with a manufacturer and their dealer network

  • Hyundai is the third largest car brand in Australia
  • Working with Carly to offer a co-branded subscription offering for its vehicle range
  • Includes participation of Hyundai dealer network to provide broad market coverage
  • Supported by Hyundai-funded marketing campaign
  • Provides a new way for consumers to access Hyundai vehicles
  • Delivers both supply and demand for Carly

White label subscription

Automotive manufacturers, dealers and fleet companies can offer a fully branded car subscription service to their customers. Our fully managed option includes customer service and fleet management; delivering a new stream of revenue without the need for additional staff and resources.

Use Case

Turners Automotive launched Turners Car Subscription in New Zealand

Carly licensed the subscription software to Turners and also manages customer support. 

  • Follows on from AUD $1M in investment from Turners Automotive Group – the largest seller of cars in NZ
  • The platform was launched in September 2020 – Powered by Carly
  • Carly receives software licensing and service fee income

Referral partnerships

Carly provides large and small automotive participants with the ability to offer innovative subscription services that are demanded by their customers

Use Case

SG Fleet vehicle supply and B2B referral partnership

  • SG Fleet invested A$2.2 million in Collaborate in November 2019
  • A dominant player in fleet management and leasing, SG Fleet manage over 140,000 vehicles and supply Carly and DMC with vehicles
  • The B2B collaboration enables SG Fleet to offer subscription services to its customers and derive a new revenue stream, and provides Carly with access to business and government demand channels
  • Ongoing development of this partnership provides an opportunity to further leverage SG Fleet’s operational experience and auto industry relationships

Digital integration

Carly integrates with digital platforms to offer subscription services on car dealer websites

Use Case

I-MOTOR integration via API

  • Carly and I-Motor have partnered to add subscription functionality to dealer websites with no additional investment required
  • Dealers can select any vehicles from their inventory and add a subscribe button to the listing with a single click
  • The transaction process is 100% online via the dealer website
  • Provides new opportunities for dealers to transact online with people who are no longer buying cars

A simple way to make extra cash from your unused car

DriveMyCar operates in the peer-to-peer car rental market providing owners of vehicles with a unique way to monetise their assets and renters with access a wider range of cars at reasonable prices
  • Long-term car rental
  • Rideshare rental
  • Accident replacement rental
  • 10+ years’ experience
  • Over $10.4m paid to vehicle owners
  • Over 466,000 rental days delivered

www.drivemycar.com.au